![]() ![]() The research firm estimates the online card market’s revenue growth will drop sharply from 2020’s peak to around 1.6 percent growth in 2021.Ĭonfidence in the e-card market also suffered a blow when the greeting card giant Hallmark ended its 24-year run in the e-card market in April. Though a spokeswoman for American Greetings said recent holidays like Mother’s Day turned out strong performances for both paper and e-cards, Jack Daly, an industry research analyst at IBISWorld, said he expected the revived interest in e-cards to be temporary. Some companies operating in the $1.3 billion online card market even reported triple-digit growth, the research firm said.Īs 2021 progresses and more brick-and-mortar stores reopen, the days of the surprise renaissance for e-cards could be numbered. Revenue increased 23.9 percent from 2019 to 2020, almost doubling the previous year’s revenue growth. ![]() It was a different story for e-cards and online orders of paper cards, IBISWorld said in a report. With many stores closed for long periods of 2020, the greeting card industry’s revenue from sales of paper products in the United States declined by 13 percent last year, according to IBISWorld, an industry research company. “It was a nice way to let them know you’re thinking about them.” “If they weren’t physically getting together with friends and loved ones, people wanted to do something that was personal,” said Kelly Ricker, chief creative officer at American Greetings, which owns the Blue Mountain e-card website. But Rob Matousek, the executive director for the company’s digital business, said it had seen record growth since the beginning of coronavirus restrictions, with demand around Easter last year reaching close to what the publisher would usually expect for a Christmas holiday. American Greetings, one of the behemoths of the greeting card world, would not disclose exact sales figures.
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